Arts Management


Arts Management

Arts Management

Mana Whakahaere Toi

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Bachelor of Performing Arts (Management)

The Bachelor of Performing Arts (Management) is a rigorous three-year, full-time degree program that provides comprehensive training in arts management. Covering stage and production management, marketing, event management, technical skills, and financial planning, the program prepares students for creative technical, management and leadership roles in the arts sector. With a maximum intake of 12 students per year, our programme offers a personalised and focused learning experience. Students are guided by experienced professionals and educators as they develop practical skills through engagement in productions, technical laboratories and industry internships. These opportunities also enable students to build valuable networks within the industry. Toi Whakaari ensures students are ready to enter the arts industry upon graduation, equipped with the ability to think critically, collaborate, manage complex processes, and contribute to the arts sector.


“In 2000 I graduated from Toi Whakaari New Zealand Drama School with a Diploma in Technical Production. I found my two years there to be hugely beneficial. Since then I’ve spent 20 years working fulltime in the arts industry – in stage management, lighting design and production management – in New Zealand and around the world. I often reflect on the fantastic grounding Toi gave me.”

Natasha James, Graduate 2000

Arts Management Tutor and Production Supervisor

Course Information

During this three-year specialist degree course, you will learn a variety of arts management skills as well as working with all departments at Toi Whakaari to create major theatrical productions and short films. 

Year 1:‍

  • Performance Technologies: Lighting, Sound, AV Labs  
  • Performing Arts Management: An introduction to financial, production and stage management  
  • Production Practice  
  • Critical studies – analysis of screen and live arts  

Year 2:

  • Performance Technologies: Advanced Lighting, Sound, AV, Rigging Labs  
  • Performing Arts Management: Festival and event production management processes, Stage management, budget and marketing plans  
  • Production Practice: lead and work with teams and experience working process  
  • Industry Internship  

Year 3:

  • Strategic Management and Self-directed research project  
  • Production Practice: lead roles on major productions  
  • Industry Internship

School year

Feb - Nov


3 years

NZQA Accreditation

Level 7

Domestic fees

For 2024 NZ$7,821 per year

International fees

For 2024 NZ$26,315 per year

Application Process

***Applications for entry in 2025 will open on Friday 24 MAY 2024*** Entry to the Bachelor of Performing Arts (Management) is by application and interview. We welcome ambitious individuals who can identify and seize opportunities to make a positive impact in the arts sector to apply.

Personal Statement Info:

We invite all applicants to submit a Personal Statement that shares their personal experiences and values, motivations, and aspirations:

  • Drawing on your own lived experience, can you describe your personal background and share any significant cultural or artistic influences that have shaped your values and worldview
  • What are your aspirations for personal and artistic growth during your time at Toi Whakaari?
  • Why have you chosen to study at Toi Whakaari? Please provide some context regarding your interest in live and screen arts, and how you see yourself as a future practitioner in this field?

Referees: As part of our application process, we kindly request that applicants provide one reference. The referee should be an individual who can offer insights into the applicant's character or skills or experiences.

Career Pathways

As a graduate of the Toi Whakaari Arts Management programme you will have well-developed practical, administrative and managerial leadership skills. You will be flexible and your skills will be highly transferable. There are many careers that can come from gaining a Bachelor of Performing Arts (Management). The roles listed below are jobs where many of our graduates currently work in, with their skills being highly transferable. Jobs where your degree would be useful include:

  • Producer
  • Stage Manager 
  • Production Manager 
  • Arts Administrator 
  • Events Manager
  • Project Manager
  • Tour Manager
  • Theatre Technician
  • Special Effects technician
  • Television Floor Manager
  • Front of House Manager
  • Music Producer
  • Film Production Manager
  •  Runner
  • Venue Technician/Manager
  • Community Development Worker
  • Fundraiser
  • Festival Producer

“The interdisciplinary nature of the course creates a vigorous training ground, mirroring that of the performing arts industry. Toi Whakaari accommodated opportunities for connections and professional development with world-class performing arts practitioners. Through this training, I was able to explore how to strengthen my interpersonal skills to enhance my adaptability as a stage manager and theatre technician. This has allowed me to create a durable and fulfilling career in the arts."

Ashley Mardon, Graduate 2017

- Site Manager, Wellington City Council

“Toi Whakaari has given me the skills not only to be able to work in the theatre industry but to advance my drag career. I have worked in Australia and New Zealand’s theatre industry, including Melbourne Theatre Company. I have also toured with different theatre shows, including my autobiographical Confessions of a Drag Queen which performed in the prestigious Sydney Opera House. All the skills I learned at Toi Whakaari are transferable to different disciplines and have set me up for life.” 

Henrique Beirao, Production Manager

- Centrepoint Theatre, Graduate